Subaru Johannesburg – Confidence in Motion
Originally opened as part of the Germiston Barlows Ford and Mazda branch in 1997, Subaru Johannesburg has a long history with the Subaru brand. From the beginning the dealership staff were customer focused and everyone fell in love with the Subaru brand. Today we still have loyal customers who bought their first Subaru at the branch in Germiston.
After a brief period with the importer and distributor, Subaru Southern Africa, at their head office in Linbro Park, Subaru Bruma moved into its first stand alone, dedicated premises in Bruma in 2004. The dealership grew and have been one of the most successful Subaru dealerships in South Africa.
With the purchase of Subaru Southern Africa from Barloworld Automotive by Toyota Tsusho Africa in 2011, Subaru Bruma was acquired as well and changed it’s name to Subaru Johannesburg, indicating that the dealership will assist and service the greater Johannesburg area.
Subaru Johannesburg moved into grand new, state of the art premises in Longmeadow Business Estate in May 2014, providing the dealership with a more central location from which to serve its customers, who come from the north, south and east of Johannesburg. We even have customers coming from Sasolburg and the West Rand.
Today, 21 years later there are still some of the original staff involved, but the culture of putting the customer first has remained as one of the core values.
1958 - 1970
Applying aircraft technology expertise to automaking, Subaru quickly made its mark in Japanese automotive history with the Subaru 360. Unrivalled in its day, the 360 represented freewheeling thought on a blank canvas. Japan’s archetypal family car, it heralded the nation’s coming motorization.
1966 - 1969
Featuring forerunning FWD and the original “Boxer” engine with its unique longitudinal drivetrain layout, the Subaru 1000 anticipated the onset of highway driving in Japan with safe, reliable handling at expressway speeds, along with a ride and interior comforts above its class.
- 1972 - 1994
Flagship for Subaru’s AWD passenger car vision, the Legacy set a world speed record for continuous operation over a distance of 100,000 kilometers. Its unique SYMMETRICAL AWD and high-performance engine blazed a new frontier in grand touring cars. This was the catalyst for Subaru’s reputation as a performance brand.
The Impreza WRX won the World Rally Championshop three years in a row. The outstanding performance of its SYMMETRICAL AWD system took it to the top of the speed rankings. Looking deceptionally like a family car. The WRX outpaced many sportier looking rivals on the track. On the street, its handling ease and stability delighted customers.
The Outback was grounded in a new concept combining the characteristics of station wagons and SUV’s. As an all round tourer equipped with the safety and sports dimensions of AWD plus the go-anywhere capability of an SUV, it was a forerunner of the worldwide crossover trend.
With its sporty handling and superb safety, the Forester took SUV’s a step beyond the ordinary. Combining SUV ruggedness with the manners of a passenger car, the Forester further defined what a crossover should be.
The ultimate sports car. Developed as a joint project between Subaru and Toyota Motor Corporation, the Subaru Brz offered supreme handling performance. A 2-door coupe with “Boxer” smoothness and low profile, and front-engine, rear-wheel drive layout, it blazed a trail for Subaru’s pure sport category.
The best of both worlds. Subaru’s crossover combined both passenger and SUV advantages. Its enhanced utility was rightly commended – as was its sophisticated exterior design. In 2013 Subaru introduced a hybrid model in Japan.